They say that a campaign is only as successful as its leader, and this is as true in business as it is in politics- only a lot more difficult these days. With the emergence of new marketing tactics, you have to integrate the old with the new.
Are you preparing to launch your marketing campaign, or are you in the beginning preparatory stages? In any industry, you’ll need to define, follow, alter and involve yourself throughout the campaign to meet your objectives. This is true for traditional, emarketing and social media.
Consistency Is Key
From the first brainstorming moment to the last detail in your campaign, you have to be committed. You have to plan, continuously evaluate and make changes if necessary. There’s no way you can attain your marketing objectives by focusing merely at the start of the campaign and then leave it to its own devices.
What, Exactly, Is a ‘Campaign?’
To put it simply: you try different methods to get people interested in your product or services enough to buy from you. For success in your campaign, you’ll need to focus on two primary parts: your target audience and your objectives. They actually define your business goals and strategies.
Are your goals quantifiable (‘We plan on acquiring 50 new referrals monthly.”) or impossible for your business to achieve? This includes:
- Budget: money, resources and time
- Target Audience: understanding, locating and reaching them
- Method Integration: traditional marketing (fliers, etc.), email marketing, using social media/content/SEO and mobile marketing strategies
- Measure Returns: monitor the success, modify the campaign
Target Audience and Niche
How well do you know your customers, and what they want or need? How does (and how can) your company bring value to your clients? Identifying your target audience is a priority. It helps define which type of marketing will work best. Take two examples of two very different segments: