Resources For Building A Strong Online Presence
Registering your domain name to managing social media networks, you’ll find quality resources used by millions to build and promote their online businesses. We’ve listed these resources to help you quickly setup and develop your online business presence. Within our member profile pages you’ll find additional resources we highly recommend to boost your online sales and marketing efforts.
When adding a new web page or post to your website always make sure it:
- Provides something of value to the visitor
- Has a “clear call to action” – instructs visitor to do something
- The purpose of the page / post is clear and easy to understand
- Contains a catchy title that also has keywords your customers might search for
- Contains an easy way for site visitor to share with others
- All text, images and or embedded video are search engine optimized “SEO“
1. Register Your Website Domain Name
Reserve “yourbusinessname.com”. Most web hosting companies provide this service and while there are many great registrars, many of our clients are also happy customers of GoDaddy.
2. Setup Your Website Hosting Plan
This is one of our favorite web-hosting companies “inMotion Hosting”. They have great pricing and service. From small business websites to large corporations they can easily accommodate your needs.
3. Install Free WordPress Software
Millions of professional and popular websites use the very well known WordPress platform. Highly flexible, simple to learn, and thousands of free and inexpensive plugins.
4. Great WordPress Themes
ThemeForest offers a massive selection of high quality premium WordPress themes. You’re most likely to find a theme that’s industry specific here. Literally create a pro looking website in minutes!
4.1 WordPress Marketing Theme
An excellent WordPress theme that is designed to sell your product or service! Packed with great features this easy to customize theme allows you to quickly setup a great looking WordPress based website. Market your products or services like a pro!
5. Must Have Email Marketing Tool
Ease of use, excellent compatibility, and great pricing make Aweber an excellent choice. There are many other great autoresponder services to choose from as well: MailChimp, Constant Contact, Get Response, etc.
6. Images & Photos For Your Website
Get high quality images, photos, and design work for your website. You’re sure to find image files to complement your webpages and posts here.
7. Free WordPress.org Plugins
Once you’ve established which theme you’re going to use or have created your own, you’ll probably want to add additional functionally to your WordPress site. Hundreds of free plugins available here.
8. HootSuite Social Media Dashboard
Save time and money finding prospects and managing your social connections. Use this powerful marketing tool to easily manage your social connections and communication all in 1 spot.
9. Google Keyword Tool
Designed as tool for Google Adwords PPC (pay per click) program, this wonderful free tool provided by Google helps you determine the average monthly searches for specific keywords.
10. Google Trends
Search any term and see it’s popularity over time and related search queries that are on the rise or fall. See which parts of the world, country, state and even city level that use specific terms more.
11. Google Plus +
Growing in popularity is Google’s Social Network (Google Plus). There are some great reasons to grab your G+ account, like “Authorship”, “Hangouts” the overall integration with other Google Apps.
12. Google Analytics
All sorts of great analytical information about your website; See where your web traffic is coming from, what they searched to find you, are they using mobile a device or desktop, which links are they clicking on your site, how long do they stay, and a TON More!
13. Google Webmaster Tools
Submit your website’s site map, check for errors, search query information, see which websites are linking to yours, and much more (integrates with Google Analytics).
14. Google Alerts
This excellent little gem allows you to receive notification when blogs, news sites, videos, and discussions pertaining to your business, competitors, industry information, etc. are posted around the web.
Have a blog on your website? If you don’t, you should! Add your site to Technorati and search for potential authority blogs to join, comment and help promote your own site.
Questions or need additional research and marketing resources?