Search engine optimization known as SEO is crucial for ranking all of your online content such as:
- Website pages
- Social network profiles
- Blog posts
- Uploaded documents
What is Rank
There are several components of SEO that use the term “rank” (PR “page rank”, Alexa Rank, etc). For purposes of this post we’re going to talk about what ultimately is most important to your business. When people search for you, your business, products, or services what do they find? That number one search result you see after performing a Google search would be considered rank 1. The goal of most businesses is to rank #1 for as many of the relevant terms that pertain to their business as possible. Every keyword or phrase has to be thoroughly researched to determine what it will take to rank those works or phrases well. Without properly formatting the following online items, your business will have a significantly reduced chance of achieving good rankings within popular search engines. In short, without SEO it will be far more difficult if not impossible to overcome your online competition.
What is Metadata
For web marketing purposes related to video, images, and web pages, always keep the following 5 items in mind. Always make sure your content and media has completed meta fields with relevant information to the content you’re publishing.